Coca Cola Bridges the Gap Between Pakistan and India

Coca Cola has recently begun a campaign to mend relations between Pakistan and India by rigging pop machines in each country with a video camera that allow customers to make a friend whom they might have otherwise seen as an enemy. Dubbed the “Small World” machines, these devices encourage people to put their hands together, trace a peace sign, dance, and have fun with people in their neighboring country.

In the inspirational video that Coca Cola posted to its Youtube account, you are able to see people come together and treat each other amicably through trade. What results is an incredible case study into human relations, as it shows how corporations are capable of making a positive impact through the libertarian foreign policy of free trade and human interaction.